
Performance acquisition for a regulated payments platform
Rebuilt the paid acquisition engine across 9 markets and stitched it to a custom attribution model, lifting qualified pipeline without inflating CAC.
Client names stay confidential. The work — and what it moved — does not.

Rebuilt the paid acquisition engine across 9 markets and stitched it to a custom attribution model, lifting qualified pipeline without inflating CAC.

Consolidated five disconnected support and product data sources into a single warehouse, then ran lifecycle campaigns on top of it.

Replaced ad-hoc creative briefs with a weekly performance creative loop and a structured testing framework feeding directly into media buying.

Built a content engine inside strict medical guidelines and shipped a technical SEO overhaul, doubling organic visibility in 7 months.

Stood up a follow-the-sun customer support pod across 4 languages, integrated into the operator's CRM with real-time SLAs.

Migrated a legacy stack to a hardened cloud infrastructure while running a brand relaunch campaign across EU corridors.